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Sustainable protection brand RE ZRO® is proud to announce its new partnership as Title Sponsor of Dead Good Race Team for the 2025 UK National Flat Track Championship. As the team prepares to field three riders for a full campaign in one of the most dynamic motorsport series in the country, this collaboration marks a bold statement of intent—both on the track and in the world of progressive racing culture.
The partnership follows a successful collaboration earlier this year, when RE ZRO® backed the team’s ambitious journey to the Winter Throwdown in Florida, USA. Known as one of the most competitive grassroots flat track events in North America, the race served as a proving ground for the team’s talent and grit. Now, with lessons learned and fire in their belly, Dead Good is back on home soil—and they’re coming in hot.
“We’re stoked to officially back Dead Good Race Team as title partners,” said Jake Tindall, Head of Marketing at RE ZRO®. “They represent everything we believe in—grit, authenticity, and a relentless love for what they do. Supporting their trip to the Winter Throwdown proved what this team is capable of on the international stage, and now we’re backing them to make serious noise here in the UK.”
Founded by Rory Milton, Dead Good Race Team has carved out a unique space in the UK racing scene, building and supporting UK riders as well as providing opportunities to ride at the top level around the world, bringing a new energy to flat track racing.
“To have RE ZRO® stepping up as our title sponsor is huge,” said Rory Milton, founder of Dead Good Race Team. “They believed in us from day one and backed our trip to the States, which was a game-changer. The riders came back sharper, more focused, and fired up. Now we’re bringing that same attitude to the UK series—with three strong riders, we’re looking to finish the championship on the top step . It’s going to be a wild season, and we’re proud to do it with RE ZRO® on our side.”
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