RE ZRO®, a leader in advanced impact protection technology, and Raven, known for its Scandinavian design, rider-tested functionality, and direct-to-consumer approach are proud to announce a new partnership aimed at redefining safety and sustainability for riders worldwide. By combining their expertise, the two companies are set to deliver cutting-edge products that prioritise rider protection, comfort, and environmental consciousness.

This partnership marks an exciting step forward for Raven,” said Brian Collins, Category Manager. “We are integrating RE ZRO®’s advanced impact protection into our gear while maintaining our minimalist design and the direct-to-rider value that defines Raven. It’s high-performance safety without markups, without compromises.”

With shared values around innovation, real-world performance, and environmental responsibility, both companies aim to develop gear that performs harder, lasts longer, and leaves less behind.

Alex Yellowley, Co-Founder of RE ZRO®, echoed the enthusiasm, stating:

“At RE ZRO®, our mission has always been to create smarter, more sustainable solutions for impact protection. Partnering with Raven, a brand that shares our passion for performance and innovation, is an incredible opportunity to bring this vision to life. Together, we’re not only enhancing rider safety but also paving the way for more environmentally friendly gear in the industry.

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This collaboration allows us to push boundaries, combining RE ZRO®’s expertise in advanced materials with Raven’s reputation for design and functionality. We’re thrilled to see our technologies empower riders to perform their best while contributing to a sustainable future.”

The partnership will initially focus on a new line of Raven gear featuring RE ZRO®’s proprietary impact protection technology. This line will prioritise comfort, flexibility, and safety while incorporating biodegradable and recyclable components to align with the growing demand for products which aren't harming the planet.

Both companies are committed to delivering the first products from this partnership in 2025. Riders can expect a range of gear designed to enhance their experience and reflect a commitment to sustainability.

For more information about the partnership and upcoming product releases, visit www.piercegroup.com/en/raven-sports/ or www.re-zro.com

About Raven - Raven is a rider-first brand born in Sweden, delivering high-performance gear through a direct-to-consumer model that cuts any middleman costs so that more riders can access quality motorcycle gear. Developed by riders and known for its clean Scandinavian design, real-world durability, Raven builds gear that performs well, looks sharp, and speaks to those who live the ride.

About RE ZRO® - RE ZRO® is an industry leader in advanced impact protection technology, dedicated to providing sustainable and innovative solutions. Known for their cutting-edge materials and commitment to reducing environmental impact, RE ZRO® strives to create products that deliver maximum protection without compromising the planet.

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